WELCOME
Hi, I'm Danielle!
I'm a senior copywriter who likes making brands sound just a little more interesting than they have any business being.
I've worked across tech, gaming, automotive, and healthcare, creating everything from campaigns and brand voices to social ideas that people actually stop scrolling for.
I like big ideas, weird little details, and figuring out the one line that makes an otherwise forgettable thing worth talking about.
In my spare time I enjoy traveling, endlessly scrolling TikTok, and spending time with my miniature dachshund, Fritz. And if I mention my dog, I guess I should mention my husband. I like spending time with him, too.
I'm also fluent in puns, pop culture, and the occasional alliteration.
Career
Career
2022-current
Copywriter
Cheil North America
Write organic and paid social copy for Samsung Mobile USA. Collaborate with art directors, creative directors and other copywriters to concept award-winning social campaigns and monthly posts. Present concepts, talk through feedback and make edits as needed to ensure work exceeds client expectations.
2020-2022
Copywriter
Agency Habitat
Worked with brand managers, creative directors and more to execute concepting and copy for clients. Wrote in brand tone for pieces across a number of mediums including social and website copy. Ensured brand strategy and guidelines were carefully thought through on any written material.
Worked on: Solta Medical, Endo Aesthetics, Cutera, FC2, MOO-YAH, 7-Eleven Franchising, CooperVision
2017-2020
Copywriter
GWL Advertising
Wrote and developed concepts for print, TV, radio and digital platforms. Collaborated with video editors and producers on every concept from start to finish. Oversaw the development of copy for paid and organic social content.
